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TikTok Builds Itself Into an Ads Juggernaut The Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals.

TikTok Builds Itself Into an Ads Juggernaut The Chinese-owned video app’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals.

By Kalley Huang, Isabella Simonetti and Tiffany Hsu Kalley Huang and Tiffany Hsu reported this story from San Francisco. Isabella Simonetti reported from New York. Nov. 14, 2022 Last...
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over. Nicole Farley on January 6, 2023 at 10:16 am | Reading time: ...
How Brands Can Decide How To Divvy Up Ad Spend Among Various Social Platforms

How Brands Can Decide How To Divvy Up Ad Spend Among Various Social Platforms

A strong social media presence is essential to most brands’ success these days, with social advertising playing a key part in any company’s overall digital marketing strategy. While the majority o...
Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down Advertisers generally tend to avoid controversy, but they are making an exception for TikTok.

Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down Advertisers generally tend to avoid controversy, but they are making an exception for TikTok.

As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-vide...
Ad spending on TikTok defies advertising slowdown

Ad spending on TikTok defies advertising slowdown

Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring mo...
So You’re Telling Me TikTok Is Becoming a Search Hub?

So You’re Telling Me TikTok Is Becoming a Search Hub?

TikTok’s meteoric rise in popularity stirred up the world of Search, prompting heated discussions about how to future-proof optimisation strategies. After a Google exec recently mentioned that alm...
TikTok is driving an offline lift in sales for some brands

TikTok is driving an offline lift in sales for some brands

While TikTok ads and posts are typically known for driving online traffic for brands either to their Amazon storefronts or DTC sites, some brands are observing an increase in their offline sales t...
10 Reasons Why TikTok Is Taking Over the Social Media Scene

10 Reasons Why TikTok Is Taking Over the Social Media Scene

10 Reasons Why TikTok Is Taking Over the Social Media Scene - 1. It's Short, Exciting Videos: TikTok allows users to watch short and exciting videos that are perfect for quick breaks or even 10 mi...
5 Reasons Why TikTok Is The Cheapest CPM In The Digital Ad World

5 Reasons Why TikTok Is The Cheapest CPM In The Digital Ad World

If you're looking for a cheap way to reach a large audience, TikTok is your best bet. With over 500 million active users, TikTok has become one of the most popular social media platforms in recent ...