- 80% of the US population under 35 is active on TikTok daily- that's 138 million users!
- The average TikTok user spends 90 minutes on the platform daily.
- The average age of TikTok users is much older than you think- 26% are between the ages 25-44.
- Gen Z (ages 16-26) holds $44 Billion in buying power.
- Millennials (ages 27-42) hold $2.5 Trillion in buying power.
- TikTok search gets more traffic and search volume than Google!
- The TikTok algorithm is smarter and more effective than both Meta and Google.
- Meta is prioritizing TikTok-like video content across Facebook Video and Instagram Reels.
- YouTube launched YouTube Shorts, where TikTok-like video content is the focus.
- Shoppers under 35 now begin their searches on TikTok thanks to its advanced SEO / SEM.
